Social Media Marketing Plan: 24 of the Best Tools

Social Media Marketing Plan: If you try to execute your social media marketing plan on your own, you might be able to do it. For a bit. But eventually, if your plan is successful and your business grows, you’ll find that you don’t have enough hours in the day to get everything done. Why not incorporate some great tools and apps from the beginning, to make it easier to scale your marketing? There are plenty of great tools out there to help you with social media marketing; here are 24 of them for a variety of needs.

Content Creation(Social Media Marketing Plan)

Biteable – powerful, easy to use video editor you can use from your phone

Canva – photo editor with templates for a variety of social media platforms

BeFunky Graphic Designer – quickly create brochures and banners as well as photos and ads

Pixabay – stock photos that are completely free to use

Stencil – easily create collages, pull in icons from other sources, and create great imagery

Lumen5 – a cool new program that creates videos from the text you enter, using online images and music

Powtoon – easily take videos and images and create great presentations to feature on your social media pages

Social Media Management Apps

Social Media Marketing Plan

Buffer – an all-in-one product for managing posts, tracking conversations, and analyzing your content performance across all social media platforms

HootSuite – collaborative social media management tool that lets you schedule content to drop and see how well your posts are doing 

SproutSocial – powerful but expensive tool for managing a large team of social media marketers

BuzzSumo – research tool to let you know what your competitors are doing, what your customers are saying, and how your marketing is performing

Social Media Listening Apps

Mention – track mentions of your brand, respond to comments from the app and find relevant social media influencers to hawk your product

TweetReach – app specific to Twitter that lets you know how well your brand is doing on the platform

SumAll – app that tracks engagement across social media platforms and sends you a convenient report when you want it

Oktopost – specific and useful app for businesses that market to other businesses

Help With Traditional Marketing – free business cards design site with hundreds of templates to choose from for any industry

GraphicSprings – free digital coupon design app that lets you create beautiful coupons for your customers to print or display on their phones

Grammar and Professionalism(Social Media Marketing Plan)

Grammarly – the top name in AI-enabled grammar assistants, it reads your work for grammatical errors, but also adds readability scores, senses your tone, and can let you know if something is plagiarized

Hemingway App – much more than an editor, Hemingway App can help you identify tough-to-read sentences and fix them

Headline Analyzer – this website analyzes your headline and gives you tips on how to make it more appealing to readers and search engines

OneLook Thesaurus – spice up your diction with this app, which can be an add-on in Google Docs and helps find synonyms, rhyming words, and whatever else you need

Automation Wizards (Social Media Marketing Plan)

MailChimp – automated emailer that can build subscriber lists, schedule emails to be sent, and keep track of analytics

ChatFuel – customer chatbot app that can plug-in to your website and helps customers find what they’re looking for quickly

AdEspresso – advertising assistant by HootSuite that allows you to quickly create ads, manage campaigns, and collaborate quickly with your team

Tools for your social marketing range from free to very expensive, but incorporating a few of them can make your life a whole lot easier. If you just need one or two things, you might want to pick and choose separate apps, but if you need a more holistic solution, you can opt for one of the all-in-one social media management apps.