Last Updated on October 15, 2020 by S Viswanathan
How To Generate Best Leads With Minimum Traffic in 2020? Driving organic traffic towards your eCommerce site can be a herculean task, especially if you start. You might face many challenges and find it challenging to generate the leads you are expecting. You have tried a bunch of SEO techniques and worked hard to get the maximum conversion rates. But something might be missing that’s causing the lag or not allowing your portal to rank higher on the search engine result pages.
Well, all you need to do is relax for a while and speculate. Forget about your products or services for some time and focus only on your long-term goals. Think carefully about how many people in your target group know about your brand and its offering. If possible, do random research in the general public, such as asking members in your target market common questions about their likes and dislikes. Ask them whether they are aware of your brand, what you sell, and how your products/services will help them.
Once you have a clear picture in your mind, let’s come back to the question of how you are going to boost your leads, even while having the minimum traffic. So here are some top tips that might help you achieve that.
Creating lead magnets is the ultimate way!
Being a start-up, you may not have the required money for self-promotion. But the truth is that you need to create some brand awareness, mostly because it will pay off in significant numbers in the future. For that, the only way out is probably by creating high-quality content by focusing on your keywords. It would also help if you kept on remarketing your brand, and the best way is perhaps by creating an email list. Moreover, building mailing lists is an excellent start for effective email marketing.
There can be various kinds of lead magnets, including infographics, webinars, free trials, quizzes or polls, special offers, contests, and other such customer engagement programs. Whatever your targeting approaches, your sole aim should be to make sure your users are satisfied and that you reach a border customer base. You must focus on adding value to your visitors, and if you think that implementing only one or two marketing techniques is doing the job, you are good to go!
If you are running low on budget, you can stick to social media marketing, requiring minimal costs. Running ads on social media channels is probably the best way to reach out to and aware of a large group of interested buyers. You can run Facebook ads, Instagram ads, LinkedIn ads, apart from Google AdWords, of course! These channels alone will drive more than half of your traffic and that too, in the most cost-effective way.
Focus on blog posts
Agree or not, but blog posts have been the most indispensable marketing tools that act as the principal driver or organic traffic to your online store. Moreover, it’s free, and you can gain the maximum leads without shelling out huge sums. To be in Google’s good books, you must create high-quality and high-value content by including specific keywords. Ensure that your content follows all the SEO guidelines, and also, check that it matches the lead magnet you are using. Besides, don’t miss out on adding calls to action to your posts to directly affect the reader.
Of course, one of the most important steps to follow while writing your blog posts or creating other content (such as video content) is to focus on your titles and description. Consider using strong and compelling action verbs and create a powerful headline to make the reader curious to click on your post and learn more about what you have to say.
As per the studies, 8 out of 10 read a headline, and only 2 out of 10 go ahead and click if s/he considers it worth reading. And according to yet another study made by ClickFlow, a tool for A/B testing your headlines, it is reported that headlines having action verbs received more clicks, and hence, more organic traffic.
What’s more, writing an appealing headline will boost your clicks and improve your search rankings. Because as your page gets an increased number of clicks, shares, and backlinks, Google, too, receives the signal that your site is trustworthy and can add value to the users. Google then ranks your page higher to enable more of its users to get valuable information, along with a good searching experience.
Optimize your web pages
Consider this as an ultimate truth in the world of digital marketing, no matter whether or not you generate enough traffic. Nothing can get you leads if you don’t optimize your web pages right and regularly work on proper keywords. All your lead generation efforts must be centered around your website, and you must work on holding your visitors for long. Because there’s no point generating leads if they start leaving without taking the desired action, giving you nothing except for an increase in bounce rates.
What should you do to make sure your visitors stay? You must optimize your website to the point that it persuades your potential buyers to do an action that might ultimately lead to adding products to cart and proceeding with the checkout process. In between visiting your website and making the final purchase, there are a host of steps that you need to manage, such as updating regular blog posts or other audio-visual content, such as videos, infographics, contact forms, brochures, sending newsletters, or even optimizing your website images. Moreover, you also need to make sure that your site offers easy navigation, and above all, it is highly flexible and mobile-friendly.
The sole aim of any lead generation process is to persuade your visitors to give their contact information, such as name, phone numbers, email address, and other attributes that will facilitate your selling operations. You can also use platforms that offer readymade SEO-friendly and optimized page templates, plugins, and other such tools to help you generate more leads and conversions.
Engage with your leads directly
Nothing is more impactful and persuasive than directly communicating with your leads after giving you their contact details. You might use live chats, online help centers, and forums to engage with your consumers directly and address their queries instantly. Today’s audience has grown smarter and hence, more impatient, and your leads won’t wait for long to get a positive and favorable response. You can’t afford to waste even a single second in this fast-paced world, and your sales team should be agile enough to be available for your visitors the moment they land on your site.
Email marketing and sending custom messages are other useful driving leads by engaging with the customers directly. Because emails and SMS have the highest chances of being checked regularly, it renders a sense of immediacy and compels them to carry on with a specific action.
Many companies stick to indirect methods, like FAQs and offline chat. But these won’t do any good. You need to monitor your sales reps’ activities to make sure that each of your customers’ queries and doubts is handled with the highest efficiency. In short, none of your prospects should be dissatisfied or left waiting to the point that they go and never arrive again!
Invest in smart technology
Today’s new technology is a trendsetter in the digital market, and implementing some of the smart tools and devices will skyrocket your leads. With smartphones evolving and artificial intelligence taking center stage, you must accept the latest instruments to make sure you impress the modern customers. After all, keeping up with the change is the key to success, and you cannot generate enough leads if you don’t follow the trend.
Your campaigns must target mobile users who spend most of their free time checking out some YouTube videos, social media feeds, or browsing through making apps. So building a mobile app for your eCommerce business would be a wise idea, significantly when the overall app market is continuously growing.
As per the app revenue generation estimates, a $935 billion rise is predicted in 2023. Other technologies include chatbots having machine learning skills, voice search, virtual reality, big data, beacons, blockchain, 5G, and the most popular Internet-of-Things (IoT) and smart wearables. Experiment with them and see which ones bring in the most leads.
Key Takeaway for How To Generate Best Leads With Minimum Traffic in 2020
To conclude, even if you are a start-up and don’t have enough traffic, you must take care of following the above marketing strategies to generate the desired leads. There are many other strategies for getting information, such as marketing automation, looking for more potential leads using databases, and finding leads on Twitter. Make sure to keep up with the trends and mix and match several lead generation techniques to see which among them works the best!
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