Keyword research is the work being done by bloggers and marketers to identify relevant search queries that are entered into the major search engines like Google. Frequently used words and phrases in the search give content creators a good idea of what people are looking for on the Internet, and therefore what topics to write about in order to attract readers to the site. Using the right blogging helpers for keyword research (paid Ahrefs, free Twinword Ideas), you will answer critical questions:
- The number of people searching for this keyword phrase each month?
- The keywords that these people are looking for?
- What should be covered (and proposed) in the blog for this keyword phrase?
- How do sites compete for keyword rankings?
If you want to create valuable content for your blog (and readers), then keyword research is a great place to start, you can be sure that you are writing blog posts that really benefit people who are looking for answers. So let’s get deeper into how to do keyword research the right way.
How To Do Keyword Research? The Right Way
1. Explore Your Niche
Before figuring out which are the best keywords for page optimization, try diving deeper to find out more about a topic or niche. This will help gather ideas and discover hidden places for marketing and SEO strategies.
Here are some ideas for exploring a niche:
- Customers are present in business or blog visitors with whom you keep in touch, try to conduct a short survey through comments.
- Get customers into the discussion and get to know people’s desires better. Find out the words that are used to describe a blog, brand, company, product, or service.
- Present and think from the perspective of potential customers from this angle. You recommend a blog or product to a friend, as if described and what words would be used.
- Take part in thematic or niche online communities such as forums and social networks. Read a discussion and try to find out the pain points that are mentioned in relation to a niche.
2. Define your goals
The plan begins by defining the ultimate goal. Ask and answer questions:
- Who you are.
- What is your brand about.
- What makes you special.
- What is your blog about.
- What will promote your blog.
After answering these questions, indicate the mission of the brand.
- The number of subscribers to increase.
- Raise the sale on a specific date.
It is important to determine the goal, because it will provide direction for the SEO strategy and plan. The search terms you will use. align with the goals, ideally segment the content of the marketing funnel. Goals will also inform the SEO process, copywriting and content.
Write down the goals. Draw a chart Document. This will provide the foundation and direction necessary for online content and marketing strategy.
3. Make a list of search topics.
Divide the brand and goal you are striving to achieve. Create a list of topics that are related to a brand or blog. Write a list of those for which you plan to rank in search engines. Let’s suppose your brand revolves around toys for kids. So, words related to the brand:
- Electronic toys
- Educational toys
- Stuffed Toys
If your brand is about cosmetic and you run a beauty blog:
Topics that are important for future business and are associated with buyer personas [ideal buyers]. Think carefully about the type of phrases your target audience will be searching on Google. We break these topics into keywords that are related to the topic.
You can also read: 17 Profitable Blog Niches. What makes a blog niche successful?
4. Create a seed keyword list
Now that you’ve divided the main category into groups, create a list of seed keywords. These keywords are associated with various topics, and more importantly, the condition that the target audience types in Google search. Seed keywords or focus keywords are important because they will become the basis of keyword research. SEEDs identify a niche and identify competitors.
Seed words or focal keywords of a brand or product are much easier to find than you think. Describe the proposal or topic of the blog in simple words, as an outsider would describe.
5. Use good keyword research tools.
The question will appear, “shouldn’t keyword research start with the keyword tool” There is no right or wrong answer. First of all, you will get the advantage of brand search terms or a business point of view. This will help if you are too bogged down in your keyword search and helps to get a broad perspective for content and SEO strategies. After you have identified the goals, topic and list of keywords, seeds, use the keyword research tools. Specify the search terms. The option is to use the Google Keyword Scheduler. Google only gives approximate search volumes. Instead, use a tool such as ahrefs.
This will provide much more detail and help narrow down in the right direction for your search conditions. Lipstick keyword search:
In addition, it will also give additional ideas on related keywords. Enter the keyword seeds in the search field and get a list of alternative keywords, including those containing prepositions and questions. Lipstick continues to search:
6. Search objectives to study.
Keywords with a large search volume are difficult to rank, you can check the difficulty of a particular keyword using the ahref tool. Today, Google’s search algorithms compare search terms with user queries to find out about the purpose of the search. A search goal is defined as the goal or reason why people are searching for a specific term. The factors that drive people to search surprise with an assortment. Think carefully about your own project and answer: Why do people look for:
- Users search because they have a question and want an answer.
- Visitors are looking for a specific website.
- Customers are looking to make a purchase.
Temporarily take the place of the target audience. Why do people look for a topic, or a blog, or a product owned by you? What is the search key? Users are looking for a purchase or an answer to a specific question or problem.
You get an idea about the purpose of finding readers or customers, use knowledge to fine-tune keyword research. A list of keywords to get, with a large search volume that links to a brand or blog, is an achievement. Search keywords that are directly relevant to the search goals of the target audience are even better.
7. Keywords with a long tail define.
Seed keywords expand search terms that are related to a brand theme or category. Keywords with a long tail carry specific meaning and are often associated with smaller categories and subtopics of the brand or blog. Searching for the target audience with long-tail keywords is much easier compared to seed keywords.
Long tail keywords tend to get fewer clicks, but since they focus on a specific topic or product, they often get a high conversion rate.
8. Learn about competitors.
Doing keyword research on Google about the brand is not the end of the job. The competitors are awake and see what the opponents are doing. The life of the industry is better understood, it will be better for an SEO blog or project. Understanding the competitiveness of keywords will also help identify search terms that are too difficult to rank. A chance opens up to find spaces in keywords [keyword gap]. These opportunities arise when you find relevant keywords that are related to a brand or industry with low to medium competition.
Searching for keywords by competitors will help you find spaces in keywords. Ahref has a competitor analysis function. Enter the competitor’s URL in the search field and the results will show the keywords by which the pages are ranked. After going through these steps, we got enough idea to form an SEO strategy. Use a blog that has focused on content, do keyword research for the success of content and marketing activities.
Performing keyword research is a tedious and time-consuming task. It pays off handsomely in the long run.
To create a successful blog research plan based on keyword research, you need to figure out what people are actually looking for on the Internet. If you’ve already created a niche, the next step is to start searching for keywords that represent the broad purpose of your blog. Seed keywords are basically keywords that match a business or niche. Comprehensive ideas serving as the main categories of content that you can later narrow down to more specific ones. A successful blog includes the following terms:
The list goes on, but these are the main categories that the entire blog falls into.
Narrow down the original keywords that represent the overall purpose of the blog, think about the niche and the parts that are of most interest.
List five to ten key phrases that reflect the topic. Now these are your keywords.
Keyword research is a great place to start when you want to create outstanding content and drive more traffic to your blog, but it cannot be a stopping point.
Intelligent keyword research will tell a lot about the general public, but you need to work hard and develop a clear understanding of who the target audience is.
Who are you trying to attract to the blog, and what are they interested in? If you choose a niche for a blog that interests you personally, you probably have a good idea of what your audience is looking for.
If you are well versed in the target audience, keyword research will gravitate toward things that will attract attention. Now let’s talk about using keyword research to create transformational blog content.
When doing keyword research, keep this important element in mind.
If you don’t want to write about the topic, and the keywords will not resonate with the audience, it really doesn’t matter how popular the terms can be. There are better ideas for blogging. If you had to summarize thoughts about keyword research, that would be so. Keyword research provides an excellent basis for understanding blog content. But the work does not begin and does not end with the search for keywords. Then comes the hard work of creating transformational content. Don’t spend too much time searching for keywords.
Find what seems like the right keywords to drive the perfect audience today, and then create the best content possible to match your search term with that keyword phrase.
The audience (or absence) will soon say if it was a smart key phrase for research.
- Strive to go beyond surface information
- Find new ways to talk about common topics.
- Look for interesting ways to solve your audience’s biggest problems.
- Find creative topics that people want to read about, but other blogs do not provide.
You can also read: 6 Best Keyword Research Tools (Free and Premium)