To find the Best Verticals and Niches of Affiliate Marketing we need to do the below analysis.
In my life, I got only one prudent financial advice from my father:
“Put your money in food or coffins. One of these will always be necessary for every person.”
Yes, there is such ambiguous advice, but in his youth, it sounded brilliant. However, precisely until the moment, I found out that the father himself did not follow his recommendation. So I scored on this, well, and a few more of his tips (but it was in vain, if not accurate). Nevertheless, recently I thought: is there any sense in father’s advice in online marketing?
Well, not in the literal sense, of course. Besides pizza delivery, food is not what we usually search on the Internet. Yes, and the advertisement of the coffins has not yet caught my eye. Maybe, of course, this is on the dark web, but somehow I do not want to check it.
But to check whether there are niches in affiliate marketing that with a probability of 99.9% will bring money, this is already interesting!
Niches vs Verticals
Most of all people want love, money and time to enjoy love and money in perfect health. The hierarchy of these needs depends on what a particular person lacks most.
These three conditional categories are called verticals.
Vertical is the first thing to decide when planning an advertising campaign.
But as in the hype memchik from the movie “Beginning”, we need to dig deeper.
Promoting “health” as a concept will not bring you money. There are no abstract offers a la “just do not get sick”. You have to select a particular subcategory of this vertical – a niche.
These can be niche products and niche audiences. The former come and go, and the latter, generally, remain.
Niche audiences in the field of health are, for example, people with nicotine addiction, people with diabetes, balding men.
Examples of niche products are nicotine patches, acne remedies, miracle pills for hair loss.
Identify profitable niche audiences and sell them.
How to find a profitable niche or how I learned to ask questions
First, listen to your intuition – choose the problem that people need to solve.
Explore the problem and people
An idea can come from your own experience.
Read magazines, wool Internet, watch TV, ask questions.
Follow the path “love-money-time” from the first step.
Communicate with people directly
Even offline, no matter how scary it sounds. There is nothing better in this business than getting first-hand information.
Use a wide range of tools to find out what people are looking for on the Internet. Look in the Quora Answers or on other thematic sites for topics related to your vertical.
So you can find out that, for example, humanity has not found an effective way to cope with the habit of “going out for a smoke break” every 15 minutes.
Explore Different Products
If you know a person who has tried to quitting smoking, ask them about the products they used and what problems they faced. Perhaps they have already found a solution to this problem – then you have a finished product for advertising.
Find answers online
In each field of human activity, no matter how exotic it may be, there are blogs, social media groups, and forums dedicated to it. Get into these groups and explore their activities. And even better – do the posts yourself, especially the wrong ones – there are many advisers.
Just write: “Nicotine patch is the best way to quit smoking”, and that’s all, people can’t be stopped – they will hasten to correct you and tell you what works.
Go to the site of any major retailer and study the levels of detail of product categories. Surely you will discover a lot of new things – types of product that you didn’t even know existed. You can also see their offers in the search bar.
Who would have thought that there is a tea that helps quit smoking? Slimming tea – ok, everyone heard, but is that? But it turns out that teas are different.
What is a Profitable Niche?
Several indicators indicate a flourishing market:
A large number of customers that are easy to find. You know what they read, which online platforms they visit. You know where to place your ad.
An abundance of information in the form of pages displaying search results. The number of queries (2 thousand a month is a good start), blogs on the topic, Facebook groups, related hashtags and all other signs of being on the Internet.
Competition. This is good, not bad (as many people think). All niches are already open, and you are unlikely to become a pioneer in something. But if no one arbitrates in this particular niche, this may indicate that it simply does not bring money.
New offers appear regularly. Monitor new offers and pick yourself some in case the old runs out.
Have you tried of theory? Me too! But without it in any way :). Well, everything, we turn to the essence: what will work in 2020?
List of evergreen niches and verticals
Here is something that will never go out of style, where there are always people ready to buy what you sell:
- Time spent on health and beauty
I suggest starting with love.
Statistics is relentless – 60 million single Americans use or have used online dating services. Such services are accountable for 40% of the relationship. After a few more years, the Internet will become the primary source for the continued existence of the human population.
Online dating is not only a new form of dating but also a 12 billionth industry.
Recommended ad format: display, push.
Levels (tiers): Everything
Best Verticals and Niches of Affiliate Marketing
- Mature people
- Single parents
- Military personnel
- Christians / Jews / Muslims / Atheists,
- Amateurs (gamers, fans of books, sports),
- Adherents of a certain way of life (vegans, yogis, highly qualified specialists, sports enthusiasts, ex-pats).
Money and the opportunity to spend it on something that brings joy are high on each person’s wish list. About 20 years ago, only specialists could trade financial assets. Now everyone can buy bitcoins, stocks or just foreign currency and the industry itself has also changed a lot.
Blockchain technology is attempting to transform traditional banking and other industries.
Outside the financial services industry, there are different ways to fund money and keep it in the long run, such as alternative energy sources.
Why not benefit from this bold modern world?
Recommended ad format: Native.
Levels (tiers): 1, 2
Suggested niches :
Best Verticals and Niches of Affiliate Marketing
- How to make money on blogs or through YouTube / TickTok,
- Retirement / Seniors,
- Solar energy / renewable energy / mobile power substations,
- Women in puberty,
- Credits for veterans,
- Treatment loans,
- Loans without a credit check,
- E-books on financial habits: savings, modest life, resale of real estate.
Health and Nutra
The Best Verticals and Niches of Affiliate Marketing that People want to enjoy life in good health and good physical shape. And not playing sports or by eliminating bad habits from your life, but merely spending money. This makes the Nutra market simply monstrously large – according to forecasts, by 2023, it is estimated at $ 300 billion.
This industry is changing, like everything else. Maybe even faster than anything else. Marketers have already cut enough in many well-known niches, such as weight loss or muscle building. So today, to break into these niches, you need a revolutionary product.
But there are other niches.
Mountains of unrealised potential.
People have problems that you don’t even suspect.
Do you know that treatment for parasites is the most popular niche in the countries of Southeast Asia?
Recommended ad format: Native
Levels (tiers) : 1, 2, 3
Suggested niches :
- Reproductive Health
- Drug test at home,
- Cannabis for the elderly
- Healthy food,
- Call a doctor at home,
- Digital detox applications (yes, I understand, irony),
- Wellness trips.
Niches of arbitration to choose from
Of course, other verticals fit into the love-money-time triangle:
- Sweepstakes (sweepstakes) (niches: sometimes there is a hype around new products: new iPhone + sweepstake offer),
- E-commerce (niches: luxury goods, handmade goodies for pets, 3D printing, environmentally friendly toiletries for children),
- Travel (niches: budget trips, volunteering, patrimonial tourism, leisure, wedding, gastro tourism),
- Games (niches: cloud games, next-generation consoles, e-sports, game furniture),
- Education (niches: survival courses, real estate management courses),
- Sports (niches: fantasy sports, golf, tourism, souvenirs).
The fact is that more and more people are connecting to the Internet (we crossed our fingers for you!), And more and more people are transferring their actions to the world of the Internet. All markets are becoming more and more diversified.
Council of the new decade
The Best Verticals and Niches of Affiliate Marketing that What will my father’s advice sound in 2020? “Invest in cannabis for the elderly and loans for veterans?” People may not always need it, but some are willing to pay for it right now.
Fashion and people’s habits are changing. They become more specific, more refined. A good marketer is always ready to find promising new products and audience. What works in 2020 can be a thing of the past in 2021. But the Internet will still exist, and so there will be advertising.
And most importantly, whatever vertical and niche you choose, track your advertising campaigns with the PeerClick tracker; otherwise, it is likely that for you all the verticals and niches will be unprofitable … Good luck!
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