The meaning of CPA marketing comes down to its name: CPA, or Cost Per Action. This is a form of Affiliate Marketing in which you promote offers requiring a specific action to receive a reward.
In advertising products on affiliate networks, you receive a portion of the profit as a commission. Whereas doing CPA marketing is much more comfortable and requires less work.
Let’s make a reservation that the word “action” means more than just a purchase. It can be downloading a file, registering on a dating site, creating a profile in an online game, entering an email address/phone number into a lead form on landing pages, and so on.
Large companies are willing to pay their partners to generate leads. It is beneficial for the latter because they do not need to carry out the sale as such to make a profit. On the other hand, corporations also benefit from this scheme. When the attracted leads switch to a paid or advanced plan, the company retains 100% of the commission.
In this article, we will take a closer look at how this scheme works.
Step 1. Joining the CPA networks
First of all, to promote the offers of CPA networks, you need to join them.
The process is stricter than affiliate programs, where you can simply create a free account without going through a permit. The fact is, in the past, many cases of fraud and “generation” of fake leads from landing pages have occurred. It was very costly for networks and advertisers.
Just imagine: even if the commission is 10 rubles for each entered phone number, then one hundred thousand numbers will already bring 1,000,000. How difficult do you think it is for fraudsters to develop bots? How difficult is it having caught fake leads into your CRM to earn a six-figure amount on such offers? As a preventive measure in CPA networks, there are strict requirements for partners, which we will consider below.
You can also read about 10 best CPA Networks here.
Step 2. Searching for an Offer to Promote
Before you start your search, choose your niche, and stick to its boundaries until you see results. Many CPA partner companies are jumping from game offers, then moving on to business dealings, etc. It won’t get you anywhere. If you cannot make a profit in a certain vertical, there is no point in jumping from one to the other.
Once you’ve decided on a niche (say, online games), move on to the next step. Ask your affiliate manager which game offers are currently showing good conversions. Usually, CPA managers own this data, and their job is to help you make money, so don’t be afraid to contact them and ask for help. Most likely, they will send you a list of game offers within 1-2 days.
Next, you need to look at the offer pages and decide for yourself which one you would like to promote. Keep in mind that some traffic sources convert better for specific offers.
Another good metric to check is the Earnings Per Click (EPC) of your chosen network. This is not always an accurate metric, but it will give you an idea of how good the potential income will be for a particular offer.
Some traffic sources, such as Pay Per View (PPV or Pop-Up), do not involve working with separate content uploading offers. So make sure your offer is suitable for the selected traffic source.
Step 3. Choosing a Traffic Generation Method
Without traffic going through your offer, you won’t make money. There are several ways to attract them. You can choose to do YouTube advertising. Or, if your budget allows, bet on paid traffic, as it is more predictable, faster, and scalable.
Remember that some offers only allow certain lead generation methods. Carefully read the descriptions of the offers. If you are not sure about the conditions, contact the manager for help. Below is an example of one such description:
In the absence of your website in the network of affiliate programs ACTIONPAY, it is allowed to use the following traffic sources: contextual, banner and teaser advertising networks, social networks, doorways
It’s also important to take a look at the restrictions section. More often than not prohibiting the following sources: motivated traffic (Incent), themed ad (Classified Ads), Twitter, SMS, email marketing. It also includes bets on the placement of trademarks (Trademark Bidding), limited shares on Facebook, and a joint registration (Co-Registration).
If you generate conversions but use one of the strategies mentioned in the list above, you will not be paid money and will be banned from this offer.
Step 4. Increasing the number of conversions during the promotion
As explained at the beginning of this article, when a prospect takes action, you earn a commission. Many affiliate marketers simply launch campaigns with a direct link to the offer page and then wait for the conversion. This is normal – with direct links alone, you can get quite a lot of profit.
However, if you want to increase the number of conversions and get more quality results, then we strongly recommend creating your landing page. A landing page is a page where your potential client finds himself after clicking on an advertising or other link. Its design is intended for pre-selling, preparing and capturing leads, qualifying them. It simply aims to create conditions under which the visitor takes on some small commitment. Such a page is called an intermediate landing (or pre-landing).
In some cases, pre-landing pages are very effective. For example, it is easier to work with them in parallel with several offers of the same subject.
The higher the quality of your intermediate landing page, the higher the conversion rate compared to direct traffic sending, for example, from a social network or an ad. Ideally, it makes it possible to send about 50-75% of the traffic coming from other sources to the offer, while increasing the conversion by 3-5 times.
You can create a landing page yourself in HTML or order a page from a design agency. But, as a rule, there is not enough time to complete the site for each stream to the ideal.
CPA marketing is pretty straightforward. You choose an offer, drive traffic to it or a landing page, and when a conversion occurs, you get paid. The main thing is not to complicate things and to act gradually, step by step. The secret to success lies in constant testing.
High conversions for you!